Some of our signature work
A strategically crafted launch that translated into a 12-week No. 1 bestseller run.
Elevating fashion relevance through culture-led
brand thinking.
Shaping the book’s launch as a culture-driven phenomenon, leveraging strategic storytelling to spark nationwide engagement and conversation.
Repositioning ACCA as a symbol of perseverance by challenging educational norms and framing failure as part of the journey, making it an award-winning campaign and inspiring more students to retake exams.
Building India’s new all natural wellness brand, Vithoba’s brand credibility in the oral care space by centering authentic voices, turning "Mujhe Farak Pada" into a transformational narrative that resonated with millions.
Transforming Indian of the Year into a digitally-driven, culturally significant moment that positioned CNN-News18 as the curator of national excellence.
Creating Vithoba’s brand relevance through World Smile Day and transforming everyday smiles into moments that strengthened cultural resonance.
Elevating CNN-News18’s role by transforming Olympic coverage into a shared national experience that inspires belief, cheer, and involvement.
Crafted a strategic narrative that positioned GOQii as a comprehensive health destination, beyond fitness tracking.
Laid the groundwork for ALDO’s India presence by translating global brand codes into a localized digital experience.
Optimized Hamley’s Amazon presence by aligning marketplace strategy with business growth objectives.
Turning Women’s Day into a platform for change, highlighting everyday challenges women face and elevating CNN-News18’s advocacy.
Shot and edited an interview Devdutt Pattnaik for Amazon's Best Reads Show.
Strategically using World Smile Day to strengthen Vithoba’s brand relevance, reinforcing joy and wellness as central to its identity.
Led Bath & Body Works’ India market entry by building an integrated digital-first brand platform.
Designed a CSR initiative that turned mask awareness into a participatory movement by gamifying the message, making safety shareable and accessible through the #DontShowMeYourFace challenge.
Responsible for revenue generation for Norton India through the Amazon storefront.
Built a content strategy that drove a shift in perception, evolving Dr Batra’s from a clinical brand to a lighter, more engaging, and approachable presence.
Established Tata STRIVE’s brand presence from the ground up through a content-led initiative that built awareness for defensive driving.
Designed a cinematic ecosystem from naming and positioning to designing the cover, creating the trailer, and launch campaigns of the book, translating Raavan into a contemporary, immersive reading experience.
We create content for the brand that is dedicated to informed parenting and child development. Through Get. Set. Parent. we aim to advice the audience on the best ways to shape the future of their kids via tips, infographics, learning & development toys, personal experiences and more.
The world's biggest literature & arts festival celebrating Indian culture, Vishwarang 2020, was held online this year due to the pandemic which meant a complete digital transformation of an offline festival. We promoted and executed the festival which had 3 event viz Vishwarang Partner Countries Festival, Vishwarang International Film Festival and the main event Vishwarang. We are also creating a social platform of curated cultural content
Developed a campaign strategy that amassed measurable reach and market momentum for The Vault of Vishnu, the #1 book in Amazon's fantasy and thriller section for weeks.
Crafted Desk App’s brand positioning and led its multi-country rollout, connecting with users across diverse geographies.
In association with Twitter India, we conceptualised and executed India’s biggest business unconference to position CNBC-TV18 as a true business channel, bringing together global celebrities from various industries for its 20th anniversary.
A launch strategy that amplified visibility and propelled the bestseller’s market impact. .
Conceptualized and created the motion logo for the production house behind critically acclaimed films like 'Parched' and 'Te3n', establishing visual brand identity for the emerging studio.
A digital launch strategy that amplified visibility and built momentum for 281 & Beyond.
Designed an online presence that brought Nupur Mahajan’s artistic vision to life and strengthened her brand identity.
Developed and amplified the “Heartbeats for Hockey” campaign for the 2018 Men's Hockey World Cup, to deepen the reach of the sport in the country.
Conceptualised and developed Xeno’s Playspace, from naming and positioning to visual language and space design, while strengthening its market presence through a purpose-driven branding and marketing strategy.
Crafted a purpose-driven campaign that generated buzz and established The Rulebreakers in the literary landscape.
Built a strategic social initiative for Sita: Warrior of Mithila that drove rapid market adoption, encouraged widespread audience participation through a challenge, in association with Facebook which earned recognition in the Effie Index.
Developed a brand strategy that established Satva Living within the organic and sustainable lifestyle space. .
Built an online identity that engaged, informed and collected applications for India's biggest SME Awards.
Developed a comprehensive marketing campaign that took the movie Planes to Indian audiences, strengthening engagement and extending the brand beyond the screen.
Strengthened Forbes India’s flagship properties, including Rich List, Celebrity List, and CEO Dialogues, through strategic digital storytelling and audience engagement.
Crafted the visual language and digital launch for Ram: Scion of Ikshvaku, the highest-selling book of 2015.
Created multiple year-in-review videos for the MG Mehta Human Spirit Awards with compelling visual storytelling.
Drove sales through a comprehensive digital campaign for the book which was the prequel to the blockbuster Baahubali.
Spoke about Social Media Trends and practices at Digital Publishing Workshops organsied by IIM-A and Frankfurt Book Fair.
Corporate presentations, social media campaigns and Digital integrations like the Social Media Wall for driving business.
Developed business through brand identity creation and emailer campaigns, magazine
ads and performance campaigns.
Designed a brand identity that positioned M-Kitchen as a distinctive gastronomic destination.
Designed Play’s brand identity, establishing its visual language and positioning it as India’s only drinking games lounge with a distinctive entertainment persona.
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